Category Archives: Social Media Marketing

A Review of “The Social Media Marketing Book” by Dan Zarella

Let me begin by saying this book is for Newbies. The most interesting information in the book regards the customer stats. The incredible amount of trust consumers put into online opinions and reviews is amazing. I was honestly shocked to learn that 70% of consumers trust online opinions as opposed to only 62% who trust television. Newspaper and radio are even further down the list. For this reason alone, I would suggest that any business person should want to have at least a minimal web presence which would include some aspect of social media. Online opinions are not only trusted, they are brand segmentation at its best. This concludes my review of “The Social Media Marketing Book.” I think the material I useful, I just wish there was more detail on the Marketing aspects of social media. I look forward to what will surely be a newer and more updated version in the future. Continue reading

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A Look At Social Media Marketing

Most people have heard about social networking but some are not certain what is meant by it. The answer is that it is different social networks which allow individuals to establish direct connections with others online. People can be connected for multiple reasons such as, business, friendship, and family. The great thing is that no matter what time it is or where someone resides, they have the opportunity and ability to gather together online. So many are coming to know and deeply appreciate this great advancement in technology. It seems that every day there is a new social network joining the numerous ones that are already there. This can and does lead to some confusion when a person is contemplating which one will best fit their needs. For the benefit of those concerned we will take a look at four that are universally recognized as industry leaders. Continue reading

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Are You Too Busy to Get Social?

Not a day goes by without a question from one of my clients about how to “do” social media. What is it? Won’t it suck up all of my time? Misconceptions about the whole concept are rampant. Continue reading

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5 Business Networking Sites to Promote Your Business

When you have something you’re proud of and represent online, you want to share it. It doesn’t necessarily have to be a business, even your website or a company you work with is sufficient. You want everyone to see it, click on the links, and know about it. Continue reading

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Benefits Of Personal Branding

The benefits of personal branding are: you’re allowed to create your own image and develop a creative and likeable site. During the creation process remember the goals of your site being perceived as a strong, authoritative site within your targeted niche. Continue reading

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Social Media Marketing- 11 of the Most Critical Words to use in Social Media in 2009

Conversation. Yep- that is what the core focus is in Social Media. Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is … Continue reading

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Social Media Marketing- The 10 Social Media Laws of Facebook

Where have YOU been? Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the … Continue reading

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